Showing posts with label Digipack research. Show all posts
Showing posts with label Digipack research. Show all posts
Wednesday, 12 October 2011
Tuesday, 11 October 2011
Monday, 10 October 2011
Digipacks.
A digipack is a cardboard case for an artists' album. It consists of the artists' colours of motifs that are recognizable to the audience. The codes and conventions of a digipack are photos of the artist, a list of the songs, the record label information, the artists'/record label's logo, producers, writers, stylists, a spine, dvd logo, copyright information and a bar code. They may also include the lyrics to the songs, a website promoting the artist/record label, and advertise other work that the artist has done e.g. other albums.
The benefits of a digipack are that they are cheaper than a jewel case. They are also good for promotional copies e.g. if they wanted to put copies in a newspaper. Consumers may also feel like they are getting more from a digipack, as it seems more personal; like a book.
The benefits of a digipack are that they are cheaper than a jewel case. They are also good for promotional copies e.g. if they wanted to put copies in a newspaper. Consumers may also feel like they are getting more from a digipack, as it seems more personal; like a book.
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