Music Video Analysis' (directed by Jake Nava)

Usher - Burn


http://www.youtube.com/watch?v=t5XNWFw5HVw

This music video is quite dark, like most of Nava's work. However, Usher is one of the few men Nava directed videos for, as the majority of his work were for female artists. There are many extreme close-ups showing the emotion of Usher. Usher speaking to the camera is appealing to female fans as he is showing he cares and is upset. As Usher is already famous, we know that his sunglasses are part of his signature style. Women are shown voyeuristically, but not scantily clad. Shown to be sexy. The image of the sexy woman jumping into the swimming pool but then the pool burning shows his love for her has gone. Shows Usher 'burning' as he misses her. Shows couple in bed, then cuts to an image of the bed burning. Usher's cap shows his style. Typical of a slow song from an artist such as Usher.

Misteeq - Scandalous


http://www.youtube.com/watch?v=0AmjhX3dHy0

This music video is also very dark, being very typical of Nava. The image of a dog looking scary on a chain looks quite dangerous. There are fast cuts between a man in a baseball cap running, and pictures of the girls giving provocative looks to the camera. The image of a man moving away the CCTV camera shows 'scandalous' and criminal behaviour. The lyrics 'that's why you know you should be scared of us' shows the girls to have power. The rapping and dancing shows the girls to be in control, which was typical of misteeq.  There are many close-ups showing each of the girls. Their signature style involves the raps in their songs and the 'sexy' clothes they wear. Girls look rebellious. Voyeuristic of the female body. The fast cuts go along with the beat of the music.

Natasha Bedingfield - Single


http://www.youtube.com/watch?v=2AwaA85nEbE

This music video is one that differs from Jake Nava's usual style. The video is not dark, but very light in an outside place, showing her to be free. Walking on her own and ingoring boys who walk past show she has no interest in relationships. Looking in the tattoo shop shows a rebellious side, and showing that she has nothing holding her back from what she wants to do. She looks 'sexy' while dancing, and is not normal 'girly' dancing, showing her to be a strong character. The genre of song also differs from Nava's usual R&B type of song. However the lyrics are typical.