Example - Kickstarts. Music Video Analysis



http://www.youtube.com/watch?v=T9yGcKlYAiw&feature=relmfu

















Genre Characteristics
- His name is shown at the very beginning, showing it is one of his earlier songs.
- His trainers show his style.
- The smiling finger makes the video more light-hearted - it is about a relationship but is more of a dance song.
- Spaghetti looks like a ring suggesting marriage showing that he really loves her.
- His fashion style shows his character - rapping and singing. He wears a hoodie but does not look rebellious.
- showing affection and love towards his girlfriend - not typical with this genre of music in music video.
- The girl in the video has 'example' on the back of her t-shirt at the end, clearly showing his name which is typical of an up and coming artist in one of his early songs.
- The tent in the house makes it look cosy, and makes them look comfortable.

Lyrics and Visuals
- 'might be holding your hand but I'm holding it loose' - hold hands and slowly move hand away.
- Split screen - illustrating and showing Example singing.
- Split screen can show how they're drifting apart.
- Using many different faces with fast cuts shows this song is one many people can relate to and this happens to many people - through the lyrics.
- Focus-pulling shows who he is talking about.
- 'look into your eyes' - shows eyes.
- At the beginning of the song his feet are shown moving to the beat, with trainers on - ready to go out.
- At the end of the song his feet shown with shoes and socks off - stay at home with the girl.
- At the end of the song the split screen changes and she moves into his 'screen' showing he is no longer having 'doubts'.

Music and Visuals
- Feet move to the beat of the music.
- There is a split screen as the music progresses waiting for lyrics to start.
- The cuts are very fast showing different people to the beat of the music.
- The dancing shows the genre and beat of the music.

Close-up, shots and motifs
- The are lots of close-ups.
- We see his 'Example' signature.

Notion of looking
- The girl looks loved up whilst the lyrics are saying 'start to think we could be findling out' - we know what he's thinking.

Intertextual references
- 'Loveheart' sweets.
- Nike trainers.
- Converses.